26 June 2010

Book: Marketing Dictatorship: Propaganda and Thought Work in Contemporary China

Anne-Marie Brady, "Marketing Dictatorship: Propaganda and Thought Work in Contemporary China" (Rowman & Littlefield, 2007):


Publisher's description: "China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another 'new' China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community."

Reviews: "Anne-Marie Brady has written a timely book about the Chinese media. She has done much to demystify an understudied topic. [...] Brady's work deserves much admiration." (Ashley Esarey, "The China Journal")

"[T]he surface diversity of the Chinese media hides the guiding hand of a high-level Party office in Beijing called the Central Propaganda Department, which works its will across the whole spectrum of activities in media, education, entertainment – [...] what Brady calls a campaign of mass distraction." ("New Republic")

The book is fully searchable on Google Book Search (including table of contents):


Anne-Marie Brady is Associate Professor in the School of Social and Political Science at the University of Canterbury.

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